Bonjour Fred

The importance of digital accessibility

Creating a website that is accessible to everyone, including elderly people or people who are unfamiliar with digital tools, goes well beyond simply adapting the interface. It is about adopting an inclusive approach that facilitates access to information. This includes thoughtful design choices, such as using soft colors, clear typography, and intuitive icons, to guide the user through navigation without cognitive overload.

Simplifying interaction for an optimal experience

Users need to be able to perform quick and easy actions. In this case, making it easy to contact a “helper” in just three clicks is an excellent example of simplifying user journeys.

Fewer steps mean less confusion, and more efficiency. Adapting the site structure and information hierarchy so that the user finds what they are looking for effortlessly is critical in creating a smooth and positive experience.

The importance of user interface (UI) and user experience (UX)

UI is the first visual contact with the site, and UX is the entire journey that a user will experience. By using pastel colors, the site creates a calming atmosphere. In addition, it makes the information clearer and easier to read. The aim here is to avoid overloading the user, while simply guiding the user to the desired action.

By simplifying the interface and focusing on the essentials, you not only improve the user experience, but you also make them more likely to use the site regularly.

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