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LakeMate: A website for environmental protection solutions.

Design
Dev
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01. Problem:

  • To create this design, the instruction was to find a modern brand image that at the same time uses the codes of fisherman's huts that can be found on the shores of lakes in the United States.

02. Solution:

  • Large immersive images, warm colors of a sunset on a lake, products integrated into their environment.

03. To go further

We wanted to create a visual experience that combines modernity and respect for the environment, without forgetting to pay tribute to the iconography of fisherman's huts. If you want to go further in exploring our design approach, here are some resources to deepen your thinking about the key concepts that guided the creation of this site.

Immersive design, a tool to raise awareness about environmental protection

In a world where ecological awareness is becoming increasingly important, the use of immersive images and natural colors helps create an emotional connection with the user. Learn how immersive design can reinforce the environmental message and inspire action.

The use of colors in web design

Colors have an immense psychological power. In the case of LakeMate, warm, natural hues inspired by lake sunsets were chosen to evoke serenity and harmony with nature. We carefully selected the color palette that served our goals and the desired atmosphere.

Integrating products into their environment, an organic approach

Placing products in their natural environment creates a cohesive and immersive visual experience. This approach aims to reinforce authenticity and to contextualize the product in the user's daily life. Thus, this technique can be used to improve the attractiveness and relevance of products.

Design and storytelling, how to create a narration through the visual

Design is not only about aesthetics, it also tells a story. By combining evocative images, warm colors, and clean design, we created a visual storytelling that invites the user to get involved. We used design as a powerful storytelling tool to convey our values and reinforce our message.

Eco-responsible design, an essential trend

Respect for the environment is also reflected in the choice of materials and technologies. In addition, eco-friendly design can reduce the carbon footprint while remaining aesthetically appealing and functional.

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