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Redesign a website, it's not just about changing your design. It is a strategic approach. It aims to modernise an existing site, to improve its performance, its ergonomics and its impact. Unlike a creation, redesign involves respecting a base that is already in place. It therefore requires rigor, method and foresight.
In this guide, discover the 6 main steps to follow to successfully complete your redesign. Whether you use an agency, a freelancer or a no-code solution, these principles apply to all projects.
Understanding the difference means avoiding a lot of mistakes.
Creation starts from scratch. A site is built ex nihilo, freely, without the constraints of technical or editorial heritage. Everything has to be invented.
The redesign, on the other hand, is based on what already exists. It involves analysing what is working and what is no longer working. We keep, we improve, we delete, we optimize. It is a goldsmith's work.
The challenges are different
A creation does not handle migration, redirection, or traffic loss. It all starts with a blank sheet of paper. Visibility must be built.
The redesign, on the other hand, must preserve what has been acquired: SEO, database, reputation, link structure. The risk of losing positioning is real. It has to be managed accurately.
Two methodologies
Creation follows a linear logic : brief, models, development, online release. The redesign is more iterative. It starts with a comprehensive audit. It often includes testing, adaptation and transition phases.
Impossible to Succeed in a redesign of a website without first understanding what exists. This first phase is strategic. It lays the foundations of the project. It allows you to know what to keep, improve or abandon.
The audit, it's your starting point. It reveals the reality of your site. It highlights the assets to be valued and the problems to be corrected. It is a complete inventory, without complacency.
We start with the base: the operation of the site.
Result: you will know if your site holds up or if it is hampering your performance.
A poorly referenced site is an invisible site.
SEO analysis aims to:
The objective ? Do not lose what you have already acquired, and better optimize for the future.
A website redesign must meet a clear purpose. Without specific goals, there is no direction. So we define key performance indicators aligned with your needs:
Each objective will guide technical, ergonomic and editorial choices.
Finally, Take a look at your competitors.
How are their sites designed? What features do they offer? What content do they highlight?
One Well conducted benchmark allows you to position yourself, innovate and anticipate the expectations of your users.
A website redesign is not always synonymous with radical transformation. It all depends on the condition of your current site and your goals. Adapting the level of intervention to your real needs is avoid unnecessary expenses. It also means guaranteeing a good balance between time, budget and results.
When the site is still recent, functional, but visually outdated, a slight redesign is enough. We mainly touch Aesthetics. We are modernizing the design, improving ergonomics, and revising some interface elements. The user experience is refreshed, without affecting the technical structure. It's fast, inexpensive, but very effective in keeping up with the times.
Here, we enter a targeted evolution logic. Some key sections are being reworked, such as the home page or the strategic pages of the conversion funnel. The general framework of the site is preserved, but one-off changes make it possible to gain in efficiency. It is the ideal option to correct weak points while capitalizing on what has been achieved.
When the site is obsolete, poorly referenced, or no longer adapted to your objectives, you must Rethink everything. New tree structure, new technology, new design. It is a major undertaking. But it is also an opportunity to start again on a solid foundation, to optimize every aspect of your online presence, and to make a real qualitative leap. The complete redesign of the website requires more time and investment, but it can turn your site into a real growth driver.
It is at this stage that the vision takes shape. We pass From analysis to action. The structural overhaul. Each design choice is based on concrete data from the audit. The objective: to build a more fluid, more intuitive and more impactful user experience.
The site tree is redesigned. We're simplifying. We structure. Each page finds its right place in a logical journey. The visitor understands where they are, what they can do, and how to move forward. Fewer clicks, more efficiency.
Before thinking about design, you sketch. The wireframes serve as a visual draft. They define the content blocks, the layout, the strategic areas. It's the backbone of each page. An essential step to avoid costly mistakes later on.
UI/UX design enter the scene. Colors, fonts, graphic elements: everything is in line with your brand image. But above all, everything is designed for the user. The site becomes pleasant, intuitive, responsive. It naturally guides you to action.
We're not just redesigning the site. We also review the texts. Existing content is planned to be migrated. You identify what to keep, rework or create. All while integrating now SEO best practices. Result: a beautiful, clear site, but also visible on search engines.
This is where the project comes in its concrete phase. The redesign is becoming visible. Each line of code gives life to the new version of your website. But be careful: technique and performance must move forward hand in hand.
The new design is integrated pixel by pixel. The site adapts to all screens : mobile, tablet, desktop. Nothing is left to chance. The user experience should remain smooth, fast, pleasant — regardless of the medium.
The technical heart of the site is updated or rebuilt. The planned functionalities are developed, while ensuring compatibility with existing systems. Objective: zero regression, zero data loss, zero break in uses.
We protect the accumulated SEO capital. 301 redirects securely in place. Optimized HTML markup. Controlled loading speed. Every detail counts to maintain, or even improve, the visibility of the site on Google.
Occasional user tests allow the choices to be validated. We identify the blocking points. We are adjusting. This is a key phase to anticipate problems and ensure a launch without unpleasant surprises.
The final stretch is approaching. Before deploying the new version of your site, every detail must be sifted. This step determines whether your website redesign will end in success... or in a cascade of bugs.
Extensive testing are conducted throughout the site. Navigation, forms, functionalities, responsive design: everything is checked. The test users give their feelings. Objective: to detect anomalies, to streamline the experience, and to reassure.
A rigorous checklist is reviewed. Browser compatibility? OK Form security? OK Charging time? Compliant. Each technical point is validated before launch. It is better to prevent than to correct urgently.
Putting it online is planned step by step. Redirections, content transfers, URL checks, backups... Everything is orchestrated to avoid traffic loss, indexing, or data. The switch to the new version must be smooth, discreet, without interruption.
Lancer A redesigned site, that's good. Making it evolve is better. A website redesign does not end with the launch of a website: it is the beginning of a new improvement cycle.
From the very first days, The monitoring takes over. We track residual bugs, 404 errors, and slowdowns. Key indicators are monitored: traffic, bounce rate, conversions. Every piece of data counts.
The work continues with small touches. SEO adjustments, improved loading time, content review... These micro-optimizations reinforce the impact of your site day after day. The web is evolving quickly, your site must keep up.
Your business is growing. Your needs too. Evolving maintenance makes it possible to add new functionalities, to modernize visual elements, to integrate more efficient tools. This is what guarantees the sustainability and competitiveness of your site over time. If you are interested, find out what is The price for the redesign of a website.
The redesign of the website is changing its face thanks to the No-code. No need to code everything by hand. These visual tools allow rapid, economical and autonomous modernization. It's a real revolution, especially for SMEs.
The No-code facilitates redesign while reducing constraints.
Each tool has its strengths. Here are the safe bets:
Specialists like Scalapp guide you through each step:
No-code is perfect for several scenarios:
The no-code is the ally of SMEs : fast, accessible, without compromising on quality. It allows an effective redesign with a professional look.
Redesigning a website is much more than a simple makeover. It is a strategic approach. Every step counts: audit, planning, design, development, development, acceptance, continuous improvement. Following this process allows you to modernize your digital presence without losing your assets.
For ambitious projects, get support. One specialized agency in web redesign helps you avoid pitfalls and reach your goals more quickly.
And the good news? The No-code change the situation. Fewer delays. Fewer costs. More agility. This approach is perfect for businesses that want to increase efficiency without sacrificing quality.
Whether you choose a traditional redesign or a no-code solution, the key is toadapt the method to your needs. Don't follow a fixed recipe. Create your own formula.
Platforms like The agency Scalapp offer turnkey redesigns in no-code. You benefit from both technical expertise and productivity gains. It is an opportunity to seize Succeed in your redesign without exploding the budget.
Take the time to evaluate the no-code option. It could well revolutionize your project.
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