Website quote: Everything you need to know before you get started

Creating a website is an essential step for any business, association, or entrepreneur looking to develop their online presence. But before entrusting your project to an agency or freelancer, a crucial question arises: how much will it cost? This is where the quote comes in. Understanding this document, what it should contain, and how to compare it is essential to making an informed choice.

What is a website quote?

A website quote is a document provided by a web service provider (agency or freelance). It describes in detail the services proposed for the creation or redesign of a website, as well as the associated costs. It serves as a contractual basis and allows the client to assess the scope of the project and the completion timeframe.

Why request a quote?

• To understand what the service includes (or does not include)

• To assess the suitability of the service provider

• To compare several offers on an equivalent basis

• To establish a clear framework and avoid unpleasant surprises

A precise quote is often a sign of a reliable service provider who has taken the time to study your needs.

The Essential Elements of a Website Quote

A well-written quote should contain the following information:

General Information

• Provider's Identity (name, SIRET (Business Number), address)

• Client's Identity

• Quote Validity Date

Project Description

• Site Type: Showcase, e-commerce, custom site

• Site Objectives (brand awareness, lead generation, online sales, etc.)

• Technologies Used: CMS (WordPress, Webflow, etc.), custom development

Service Details

• UX/UI Design (mockups, wireframes)

• Development (integration, database, responsiveness)

• Content Writing and Basic SEO

• Maintenance and Scalability

• Site Training

Schedule and Deadlines

• Estimated Duration of Each Phase

• Interim Delivery Dates

Pricing

• Price per Item or Feature

• Payment Terms (deposit, cash on delivery, etc.)

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How to compare multiple quotes?

Comparing quotes isn't just a question of price. Above all, you need to evaluate:

• Clarity of services: Some quotes are too vague. A detailed quote is better, even if it's more expensive.

• Technical consistency: Are the tools offered relevant? Does the service provider have mastery of these technologies?

• References: Check the service provider's previous work.

• Value for money: A quote that's too low often hides a lack of customization or rushed work.

What is the average price of a website?

Pricing varies depending on the nature and scope of the project:

Site Type Indicative Price (excluding taxes)

One-page Site €500 to €1,000

Simple Showcase Site €800 to €2,000

Advanced Showcase Site €2,000 to €5,000

E-commerce Site €3,000 to €10,000 or more

Custom or Tailor-made Site €5,000 to €20,000 or more

These amounts are indicative. Only a personalized quote can provide an accurate estimate about the price of creating a website.

Our tips for getting a good quote

• Provide a specification, even a simplified one

• Specify your objectives and constraints (budget, deadlines, desired tools)

• Analyze quotes carefully, even the legal notices

• Ask for clarification if in doubt

Should you always go for the cheapest quote?

No. The cheapest can be tempting, but it's not always the most cost-effective. It's better to invest in a website that works, is well-designed, has good SEO, and truly meets your needs. Also consider hidden costs: maintenance, hosting, updates, etc.

In conclusion

Requesting a website quote is much more than a formality. It's the first step towards a successful web project. By understanding what a quote contains, asking the right questions, and comparing offers intelligently, you give yourself every chance of making a wise choice and creating a useful, effective, and profitable website.

Do you have a project in mind? Don't hesitate to contact a reputable agency like Scalapp and ask for several quotes to get off to a good start!