Development

What budget to create a showcase site?

Are you wondering what is the Price of a showcase site? This is between 500 and 20,000 euros. This is the first question to ask yourself when you have such a project in mind. To strengthen your business's online presence or attract new customers, creating a website is still a key step. The cost of developing such a platform varies according to various factors.

Whether you are considering creating one for a local business, an online store or a professional agency, find out the details about The cost of a showcase site. We will also tell you about the various offers available and the ways to optimize the budget in order to obtain an efficient and professional site.

What do we mean by showcase site and what is its importance?

A showcase site is an internet platform designed to present a business. We talk about the services offered, products, values without necessarily including e-commerce functionalities. Unlike an online store or an e-commerce site, a showcase site focuses on visibility and natural referencing. This makes it possible to offer visitors informative and attractive content.

For the creation of a showcase site, businesses use CMS like Webflow, WordPress, Prestashop and others. These solutions offer great flexibility and good value for money.

What are the elements that influence the cost of a showcase site?

The cost of a showcase site depends on a lot of elements. It is necessary to consider these different criteria to properly assess your price. These criteria are as follows.

The choice of CMS or content management system

The choice of CMS plays a crucial role in the price of your project. Solutions like Webflow and WordPress are often preferred for their simplicity and their wide range of themes and plugins. Other platforms such as Prestashop or custom tools can increase the rates according to the desired functionalities.

Graphic design and content

A unique design and professional can significantly influence the budget. Do you want a tailor-made visual identity and adapted images? This work will require the intervention of a specialized provider, so it will increase the costs.

Support and services from an agency or a freelancer

The type of professional Whom you will entrust with the creation of your site also has a direct impact on the final price. Using a web agency, a web development agency or a freelancer will not have the same price.

If you want to benefit from comprehensive support, consider working with an agency. In this case, be aware that the rates may be higher than a freelancer, often more flexible but limited in resources.

Technical costs including hosting, domain and maintenance

The creation of a showcase site is not limited to the platform itself. There is also technical costs that should be included in the development cost.

  • Hosting and domain: The hosts offer different formulas adapted to all needs. It's up to you to choose the one that suits you.
  • Maintenance and updates: If you want to keep your site up to date and perfectly secure, you will have to include this cost in your quote.

Specific functionalities

A simple showcase site will cost less than one that includes advanced features. Here are a few examples of characteristics that have an impact on the price from a showcase site:

  • The personalized contact form,
  • Search engine optimization or natural referencing (SEO)
  • The integration of interactive multimedia elements.

What is the average price for a showcase site?

It is essential to understand that The price varies depending on the size of the project and the services required. Depending on the type of site you want to create, here is an estimate of the prices.

The price of a simple showcase site with turnkey CMS is 500 to 2000 euros. The price for a custom showcase site is a bit more expensive since it varies from 2000 to 15,000 euros, or even more. If it's aboutA redesign, the price varies between 1500 and 5000 euros.

These estimates include domain reservation, CMS installation, and basic or custom graphic design.

What are the advantages of a showcase site for your project?

Creating a showcase site is a strategic approach that brings a lot for a business.

Improving visibility

TV ads, billboards, and traditional communication methods are still effective. However, a business must be present online. This is an imperative to remain competitive in the market. A good showcase site actually allowsTo improve visibility.

Attracting new customers

Good visibility means more visitors and more visitors means potential customers. Thanks to a powerful business site, you can expect a rapid increase in your customer base and therefore in your turnover.

A showcase site offers, among other things: a professional online presence adapted to your needs. Moreover, when this platform is well designed, it builds the trust of potential customers. To do this, it is necessary to highlight clear information and an attractive graphical interface.

How to optimize the budget for creating your showcase site?

If you find that the price of a showcase site is too high for your budget, you can optimize it. To take advantage of this optimization, there are various possibilities.

Comparing several quotes

Before choosing a provider, ask for several quotes to compare offers and prices. An agency often offers comprehensive services, but a freelancer can be more economical for simple projects.

Choosing a turnkey CMS

Classical development, i.e. writing lines of code, is time-consuming and therefore expensive. Of nocode platforms like Webflow and WordPress make it possible to reduce costs while offering predefined themes and adapted plugins.

The focus on effective natural referencing

Investment in natural referencing is essential to ensure good visibility on Google. This way, you can be sure that your business's showcase site attracts traffic without having to pay for ads.

The keys to good SEO include:

  • Optimized content with relevant keywords,
  • A solid technical structure,
  • Of well-referenced images,
  • One fast and efficient hosting

Using an agency or a freelancer specialized in SEO can be a strategic investment. Indeed, this makes it possible to sustainably improve the visibility of your site on search engines.

What is the cost to maintain a showcase site?

The creation of a showcase site does not end with its deployment or putting it online. Regular maintenance is essential for a variety of reasons.

For starters, this guarantees safety since CMS and plugin updates prevent cyberattacks. Then, it ensures the correct functioning of the platform. Indeed, regular monitoring prevents technical breakdowns. Finally, maintenance also has a role to play in natural referencing. Updating content improves your visibility on search engines, especially on Google.

The maintenance cost varies according to the provider and the services included, but it is generally between 200 and 1,000 euros per year.

The different phases of designing a showcase site

Even though we are talking here about price of a showcase site, we will also see what the creation steps are. It can also help you better understand and assess design pricing.

Define what are the objectives of your showcase site

Before you start creating your showcase site, it is essential to clearly define goals that you want to reach. As we have already talked about, this type of platform will be at the presentation of your business. However, you can choose between other goals such as:

  • Attracting new prospects
  • Inform visitors about your activity
  • Offer an easy way of contact
  • Enhance your brand image

Determining these goals will allow you to Define the structure of the site And of prioritize what to include. For example, if making contact is your priority, a clearly visible contact form will be essential.

Choosing which domain name and hosting is best for you

Choose a domain name is one of the crucial phases in creating your showcase site. It should be simple, memorable, and reflect what your business is doing. Here are some recommendations for choosing a good domain name:

  • Short and easy to remember: Choose a name that is easy to write and remember.
  • Include a relevant keyword: If possible, include a keyword related to your business to improve SEO.
  • Avoid special characters: A domain name with hyphens or numbers can be difficult to remember.

Once you have chosen your domain name, you must also choosing reliable web hosting. Hosting is essential for the speed and security of your showcase site. Many companies offer hosting offers adapted to showcase sites, with optimized performance for SEOs.

Choosing which CMS is the most suitable

The choice of CMS or content management system is also crucial for creating your showcase site. The CMS allows you to easily manage the content of your site without the need for computer programming skills. Here are the most popular CMS for creating a website.

Webflow

Webflow Is a Great option for the creation of showcase sites. It combines the ease of use of a CMS with the flexibility of custom design. This creation platform allows users to design professional sites with a visual interface, Without coding. It also offers the possibility of adding advanced customizations.

In addition, Weblfow Generate clean code and optimized for SEO, which can be an advantage for businesses looking to improve their online visibility. The Scalapp team masters this CMS perfectly if you want to use it to create your showcase site.

WordPress

WordPress is one of the most popular CMS and also among the most used. It is advantageous for its customization options, as well as plugins to improve the functionality of the site.

Wix

Wix Is a very accessible online platform to create showcase sites. It offers ready-to-use templates and a drag-and-drop system that allows you to create a site without technical skills.

Squarespace

Squarespace is another platform that offers stylish website templates and easy to customize. Great for anyone looking for a simple interface and clean designs.

How to design your showcase site?

The design of your showcase site plays a fundamental role in the user experience and the image you convey. It must be both aesthetic, functional and in line with your visual identity. Here are some key things to consider:

Opt for a clear and well-structured layout

Opt for a simple structure that allows users to navigate easily. Essential items should be clearly visible and organized. For example:

  • On the home page, present your business with a clear call to action.
  • On the service pages, the details of your services or products.
  • In the contact page, the contact form and location information.

Optimize for mobile devices

Today, there are many people who surf the Internet via their Smartphones. It is therefore imperative that your showcase site be responsive. This means that it should automatically adapt to all screen sizes, whether it's a phone, tablet, or computer.

Writing content optimized for SEO

Quality content is essential for the referencing of your showcase site. When creating content, you should focus on SEO optimization to improve your visibility on search engines. Here are some tips for writing optimized content:

  • Use relevant keywords: Integrate keywords related to your activity (for example, “showcase site creation”, “showcase site for business”) in your titles, descriptions and texts.
  • Offer clear and concise content: The content must meet the expectations of your visitors in a clear and direct way.
  • Add calls to action (CTAs): Encourage your visitors to take concrete actions, such as contacting you, subscribing to your newsletter or asking for a quote.

Don't overlook metadata

Metadata (titles, descriptions, etc.) play an essential role for SEO. Make sure that each page of your showcase site has optimized titles and descriptions to attract clicks on search engines.

Integrate the necessary functionalities

Depending on your goals, it may be useful to add some specific features to your showcase site, such as:

  • One contact form to allow your visitors to contact you easily.
  • One interactive map If you have a physical location, include a map to help visitors find you.
  • Of customer testimonials can strengthen the credibility of your business.
  • A blog if you want to share news or articles about your field of activity. A blog can also be a great way to improve your SEO and engage your visitors.

Test and put online

Before putting your showcase site online, it is essential to test all its functionalities to make sure everything is working properly. Here is a checklist to do during the test:

  • Be sure to check the external and internal links, that everything is working well.
  • Check the loading speed because a fast site is essential for user experience and SEO.
  • Test LThe mobile version to ensure that the site is responsive on all screen sizes.

Once you have completed the necessary tests and adjustments, you can deploy your showcase site.

Ensure continuous monitoring and optimization

Once your showcase site is online, it is important to monitor your performance regularly. You can use tools like Google Analytics to analyze traffic and visitor behavior. This will allow you to make continuous improvements, such as adding content, optimizing pages for SEO, or improving the user experience.

In conclusion, invest in a showcase site to strengthen your online presence

The cost of a showcase site depends on many criteria: choice of CMS, complexity of graphic design, support services, and technical costs. However, with good planning and a careful selection of service providers, it is possible to develop an efficient site adapted to your budget.

Whether you opt for a turnkey solution like Webflow and Wordpress or custom development, the important thing is to guarantee optimal visibility for search engines. It is also essential to offer relevant content for your customers.

For get an accurate quote or personalized advice, do not hesitate to contact a web development agency. Scalapp will perfectly meet your expectations for the creation of your showcase site.

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